Branding, digital design, print design

About the project:

The Wild Horizon is a high-end travel agency based in Cape Town, specializing in tailor-made African tours, safaris, and cultural expeditions. Each journey blends luxury, comfort, and deep immersion into Africa’s breathtaking nature and cultural heritage.
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The branding takes inspiration from the earthy tones and rich textures of the African landscape. We used a clean, modern sans-serif typeface to ensure clarity and elegance across all brand touchpoints.

What we did together:

• Brand strategy: crafting a brand personality that resonates with young active individuals.
• Visual Identity: designing an authentic logo, a natural color palette, and a cohesive typography system.
• Merch & packaging design.