Branding, digital design, print design

About the project:

Casa di Gusto ("House of Taste") — Authentic Italian Branding for a Cozy Florence Café. Inspired by the warmth of traditional Italian trattorias and the founders' love for Tuscany, Casa di Gusto offers an authentic dining experience centered around handmade pasta, curated Italian wines, and a cozy atmosphere perfect for meaningful conversations.
‍
The brand identity captures the soul of a family-run Italian café, where every guest feels at home. The hand-drawn logo and branded illustrations were originally sketched by the owner using markers, evoking notes quickly scribbled on napkins or paper—like sharing a phone number or a favorite recipe. These illustrations were digitized to preserve their authentic charm.

What we did together:

• Built the concept around the warmth and charm of a family-run Italian café, rooted in the founders’ personal story and love for Tuscany
• Developed a full brand identity: logo, color palette, typography system, branded illustrations, and packaging design
• Translated the owner's original marker sketches into digitized illustrations to retain an authentic, handmade feel