SEKTA is a fast-growing beauty brand offering salon services, professional hairstyling education, and its own line of cosmetics. But behind the scenes, their brand was holding them back.They had a logo they weren’t sure about. No consistent style. No clear visual direction. And no guidelines to keep the team aligned.What started as a simple brand audit turned into a powerful transformation — one that gave them clarity, confidence, and a brand ready to grow across borders.


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Let’s walk you through the process — and why your business could benefit too.

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The Problem: A Brand That Didn't Reflect Their Potential

SEKTA had a powerful offer, but their branding didn’t match the quality of their services. They faced several common issues:

❌ Inconsistent and forgettable visuals

❌ Different designers = no cohesive look

❌ No brand guidelines for internal use

❌ Uncertainty about the new logo

From the outside, the brand looked scattered, and that was slowing down their growth.


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Step One: A Strategic Brand Audit

Before we touched a single color or font, we started with a deep brand audit - a step many businesses skip, but one that makes all the difference.

We analyzed:

- What worked visually and strategically

- Where the brand was falling short

- How the current logo and system held up

- What their team needed to communicate better

This gave us a clear roadmap for action; no fluff, just focused insights.


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Step Two: Refining the Visual Identity

With a strong strategy in place, the client asked us to go further. We:

✅ Refined their logo for clarity and strength

✅ Created a cohesive visual system

✅ Designed on-brand social media templates

✅ Delivered brand assets the team could actually use

The result? A bold, recognizable identity that finally felt like them, modern, professional, and consistent across every touchpoint.

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SEKTA’s new brand is more than beautiful, it’s functional, scalable, and ready to grow internationally. And it all started with a small audit.Could Your Brand Use a Checkup?

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If your brand feels inconsistent, outdated, or just not quite “you” — a Brand Audit might be the smartest first step.

We’ll help you:

- Spot gaps you might not see

- Uncover what’s working

- Create a clear roadmap to grow your brand with confidence

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Ready to Fix What’s Not Working in Your Business?

Whether it’s your branding, your website, or how you show up online — we’ll help you spot the weak spots and turn confusion into clarity.

👉 Book your audit & let’s get your business back on track 🚀