Jul 7, 2024

Consistency and professionalism in social media: 
A guide for business owners.

In the noisy world of social media, maintaining a consistent and professional style is crucial to capturing and retaining your audience's attention. This means not only being creative, but also ensuring that each post is consistent with your brand identity.

Here are rules of thumb to help you improve your social media presence:

Example of a high-quality image on Instagram
1. High-quality images

Quality matters. Use high-resolution images that reflect your brand aesthetic. Don't use pixelated, dark, or backlit images.

2. Incorporate brand colors and brand elements into your content

Add 1-3 branded colors and branded elements to your posts and videos. Consistent use of colors and elements ties your social media feed together, increasing personality and brand awareness.

Example of short and simple headlines for Instagram posts for Barkwell Pet
3. Short and large headlines

Make sure the headlines in your photos are short and prominently placed. This draws attention quickly. Leave longer, more detailed text for the post description where you have more room to engage your audience without cluttering up the visuals.

4. Simple, easy-to-read fonts

Avoid using complex, decorative fonts with serifs. They can be difficult to read from a phone. Favor clean, sans serif fonts that are easy to read at a glance.

5. Clear and simple language

Communicate in clear and understandable language. Your clients do not work in your field and may not know complex professional terms.

6. Topic-specific posts

Come up with different post designs for different topics. For example, customer testimonials, Q&As, and information about your services or products.

Explanation of a visual hierarchy on Instagram post
7. Visual hierarchy

Prioritize elements such as headlines, images so that the most important information stands out.

8. Interactive content

Include interactive content such as polls, quizzes, and interactive stories. This will provide valuable feedback and learn about her preferences and behaviors.

Example of Instagram highlight design for Barkwell Pet
9. Create highlights

Enshrine all the important information in highlights. This will help new audiences quickly learn everything they need to know about your company, while old audiences can easily navigate the account.

10. Add short videos (reels). 

It is easier and more interesting to absorb information in videos than reading large texts

Remember, consistency is not just about aesthetics; it’s about building trust and a strong brand identity that resonates with your audience.